# 1 Counterintuitive Psychological Sales Strategy

This Mental Toughness Minute dissects one of the most powerful, counterintuitive psychological strategies employed by world-class salespeople. At Mental Toughness University, we’ve been using and teaching it for over 30 years, and it ranks among the most powerful, yet misunderstood of all psychological sales strategies. If you’re a salesperson, sales manager, entrepreneur or executive, watch this 1-minute video and start implenting this strategy today. #mentaltoughness #personaldevelopment