The Rio Olympic’s Swimmers Scandal has cast a dark cloud over what should have been a celebration. USA Swimmer Ryan Lochte, a 6-time gold medalist, and three younger swimmers decided to urinate on a gas station wall and vandalize the bathroom in Rio after a night of drunken debauchery. To add insult to injury, Lochte went on international television and claimed to have been robbed. Lochte made a cleverly concocted PR laced apology on the Today Showin an effort to save his endorsement deals, but his sponsors wisely dumped him. Absent from the story: The US Olympic Committee, who says they will investigate. I’ve done 19 TV, radio and print interviews in the past few days regarding the story calling on USOC CEO Scott Blackmun to take action, but as I predicted, they have done nothing. Watch this short post on my mental toughness solution to this situation and I’ll look forward to your comments.
Author and Professional Speaker since 1997. Past Chairman of the National Speakers Association's Million Dollar Speakers Group. Author of 11 books with 1.4 million copies in print.