The Rio Olympic’s Swimmers Scandal has cast a dark cloud over what should have been a celebration. USA Swimmer Ryan Lochte, a 6-time gold medalist, and three younger swimmers decided to urinate on a gas station wall and vandalize the bathroom in Rio after a night of drunken debauchery. To add insult to injury, Lochte went on international television and claimed to have been robbed. Lochte made a cleverly concocted PR laced apology on the Today Show

in an effort to save his endorsement deals, but his sponsors wisely dumped him. Absent from the story: The US Olympic Committee, who says they will investigate. I’ve done 19 TV, radio and print interviews in the past few days regarding the story calling on USOC CEO Scott Blackmun to take action, but as I predicted, they have done nothing. Watch this short post on my mental toughness solution to this situation and I’ll look forward to your comments.

Steve Siebold
Author and Professional Speaker since 1997. Past Chairman of the National Speakers Association's Million Dollar Speakers Group. Author of 11 books with 1.4 million copies in print.

9 thoughts on “Ryan Lochte’s Olympic Scandal”

  1. Agreed, I honestly think it would actually make the athletes and our country better. A lesson in taking responsibility for one’s action is the first step.

  2. Sad indeed. I did not know about the swimmers. The Dutch gymnastic team put one member outside due to alcohol or drug abuse.

    Seems a touch of honor devotion to team and sport are lost.
    And I agree with Susan, they could be hero’s if they acted properly also when nobody is looking!

  3. Actually is the real problem that they are acting, both the AOC as well as the swimmer, in the manner that the rest of the world views America? Like spoiled and entitled that arrogantly believe they own the whole world. Really?

  4. I completely agree! Our kids look up to these athletes as role models. There must be consequences for their actions. And, I agree that losing endorsements isn’t enough – having to repay those business owners by working off the damage they did (and still paying for the damage as well) would send a much stronger message. They have the mental toughness to be great athletes. They need to also have the mental toughness to take full responsibility for their actions.

  5. Right on, Steve! I heard the interview with the Chairman of the International Olympic Team when he said, “boys will be boys.” My jaw almost hit the floor! No wonder our country winks at the actions of a presidential candidate, who is a proven liar over and over!

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