In any rejection-heavy business/profession, the #1 reason people fail is not a lack of motivation. Years of psychological research shows that the true culprit is Approval Addiction; or the addiction to the approval of other people. Approval Addiction is an insidious emotional disease that often manifests itself when a person breaks out of the traditional work life in order to stake their claim. This is why entrepreneurs, salespeople, recruiters and others whose days consist of 99% rejection often leave these life-changing roles due to the emotional tidal wave created when addiction meets rejection. In the 1950’s, a psychiatrist in South Africa accidentally discovered the cure for Approval Addiction while studying the cure for personal phobias. Watch this short video and register for our next Coaching Approval Addiction 12-week Certification Course by Sunday, September 27, 2020. Visit

Steve Siebold
Author and Professional Speaker since 1997. Past Chairman of the National Speakers Association's Million Dollar Speakers Group. Author of 11 books with 1.4 million copies in print.