The Power of Emotional Motivation

Most performance experts agree that emotional motivation is the most powerful form of energy. This is the mother risking her life to save her child. It’s the entrepreneur putting everything on the line to achieve his or her dream. It’s the man or woman who enlists in the military who is willing to die for his or her country. The old adage is true: emotion motivates and logic steers. The sad truth is that most of us are simply going through the motions of logic-based motivation, attempting to eek out a living while similtaneously rotting away from the inside out. The

The Power of Negative Thinking

Back the 1940’s, 50’s and 60’s, Dr. Norman Vincent Peale popularized the phrase, The Power of Positive Thinking. It was later the title of his best selling book, which sold over 15 million copies and started an international movement. Dr. Peale was correct: positive thinking is a powerful concept. What’s often left out of the positive thinking discussion is the inverse, which is the power of negative thinking. Positive thinking will make you happy and successful. Negative thinking will save your life. They’re both powerful. In this episode of the Mental Toughness Podcast, we dissect this concept and make the argument

The Most Misunderstood Strategy in Performance Psychology

The field of Performance Psychology has come a long way since its inception in the 1970’s. As a national junior tennis player, I was involved in this process from the beginning. It had an immediate impact on my performance, and gave me a level of peace of mind off the court that I had never experienced before. Over the past 50 years, the field has evolved and is widely considered a standard aspect of modern-day athletic training in the world of Olympic and Professional Sports. Big business has been slower to adopt this mental toughness/high performance training, but some of the

World-Class Wealth Begins with World-Class Thinking

One of the most important aspects of success coaching is helping people understand the mindset of the self-made rich. An excess of money may not make you any happier, but being financially independent allows you to control your own life and live on your own terms. Sadly, only a small percentage of people ever experience the freedom of financial independence, even in the wealthiest countries in the world. It’s not taught in schools and only those who achieve it seem to understand it. In this video, I discuss chapter two of my book, 177 Mental Toughness Secrets of the World-Class, and

Entrepreneurs: The Cockroaches of Business

Entrepreneurs are my favorite people, and as a professional speaker, my preferred audience. It’s almost impossible to stop a serious, laser-focused entrepreneur on a mission. They refuse to consider how high the odds are stacked against them, and logic has no meaning. In the mind of a dreamer, anything is possible. Like the crafty cockroach, they will sacrfice anything to survive. There’s only one thing that can kill an entrepreneur. It’s their kryptonite, and in this short video, I’ll explain what it is and how to avoid it. #mentaltoughness #personaldevelopment

Mental Toughness and Forgiveness

Forgiveness is a path to peace. That said, it’s easier said then done. Holding a grudge is usually more painful for the holder than it is for the offender. You’re better of forgiving and letting go. This is almost always good advice. The real question is, should you let the wolf back in the door? In other words, do you leave the offender back into your life? This is a question for the ages, and there’s no easy answer. In this episode of the Mental Toughness Podcast, we explore the pros and cons of forgiveness and whether or not to allow

Who Works Harder on the Family Business: You or Your Spouse?

If you’re in business with your spouse, which one of you is the driving force of the company? Do you have set schedules or do you work at your leisure? Is one spouse clearly contributing more, or are your efforts equal? This can be a bone of contention for couples that eventually bleeds into the relationship. Some couples we’ve interviewed seem to navigate this issue with ease, while others struggle and fight for time and effort equality. If you’re considering getting into business with your spouse/significant other, this is an area that should be discussed and agreed upon long before you

World Financial Group vs. Primerica: Which is the Better Opportunity?

After dealing with tens of thousands of associates in both of these companies over the past 20 years as an author/speaker, I’ve formed some strong opinions. In the interest of full disclosure, from 2018 to 2022, I engaged in a spare time experiment with World Financial Group as an associate after writing the only official book on the company, UNAUTHORIZED: The Truth about World Financial Group. I was always curious to see what it would be like in the inside of the opportunity after being a vendor to them for so many years. I have never been an associate with Primerica,

Mental Toughness and Fighting Fair for Couples in Business

Fighting fair with your spouse/business partner is critical for your long-term success in your business and relationship. After being married and in business together for 38 years, we’ve made every stupid mistake a couple can make. The secret, if there is one, is being 100% committed to making it work—whatever it takes. Once you start from there, it’s game on! The upside is you have a life and business partner you can totally trust. In good times and bad, there’s nothing more important than knowing your partner has your back. At the peak of our entrepreneurial life, we had offices in

# 1 Counterintuitive Psychological Sales Strategy

This Mental Toughness Minute dissects one of the most powerful, counterintuitive psychological strategies employed by world-class salespeople. At Mental Toughness University, we’ve been using and teaching it for over 30 years, and it ranks among the most powerful, yet misunderstood of all psychological sales strategies. If you’re a salesperson, sales manager, entrepreneur or executive, watch this 1-minute video and start implenting this strategy today. #mentaltoughness #personaldevelopment