I’ve just written the most controversial book of my career: Die Fat or Get Tough, 101 Differences in Thinking Between Fat People and Fit People, which was just released in ebook format. (The printed softcover will be out in July 2009) If you are 10 or more pounds overweight and ready to get fit, this book may be the answer. We’re getting feedback from all over the world from people who are shocked with the approach of this book, and many of them said they were offended but couldn’t disagree with anything I wrote. Dr. Joe Vitale, co-star of The Secret, called the book, “A disturbing masterpiece”. While I appreciate the masterpiece quote, I agree that the book is disturbing. I wrote it to shock people out of the psychological delusion that keeps them fat, sick, and unhappy…and into reality about what it takes to get fit forever. Honestly, when my editor gave the book back to me to complete the second draft I was actually offended by what I read! How can you be offended by your own book!? I’ll tell you how: because I’ve been thinking like a fat person my whole life! I was fit until I was 40, but I ate like a pig and had the core beliefs of fat person. If it wasn’t for lucky genes, I would have been the size of an elephant. No kidding. I could sit in front of the TV and down a family size bag of Doritos in my sleep! And that was just the warm up for the pizza! But 5 years ago I woke up and started applying my mental toughness philosophy to my eating and exercise, and 12 weeks later, I lost 40 pounds, and haven’t had a problem since. From 2003 to 2008, I interviewed hundreds of fat and fit people and disected their core beliefs and philosophies around diet and exercise. What I found was fit people have completely different beliefs and philosophies in this area, and these beliefs and philosophies drove their eating and exercise habits. The differences in thinking are so extreme I decided to write a book about it. I lot of my colleagues disagreed with my decision, since I work with Fortune 500 sales teams on mental toughness, which has nothing to do with weight loss. But I moved forward because people are suffering needlessly, getting sick and dying too young because they’re fat. This book has the power to change that, if the reader is tough enough to grow up and accept objective reality. Listen to this post and then go to the website and read the first 5 chapters for free. You will love it or hate it, but I promise, you won’t forget it. www.diefatbook.com Steve Siebold ( 7:57 )
Author and Professional Speaker since 1997. Past Chairman of the National Speakers Association's Million Dollar Speakers Group. Author of 11 books with 1.4 million copies in print.