# 1 Counterintuitive Psychological Sales Strategy

This Mental Toughness Minute dissects one of the most powerful, counterintuitive psychological strategies employed by world-class salespeople. At Mental Toughness University, we’ve been using and teaching it for over 30 years, and it ranks among the most powerful, yet misunderstood of all psychological sales strategies. If you’re a salesperson, sales manager, entrepreneur or executive, watch this 1-minute video and start implenting this strategy today. #mentaltoughness #personaldevelopment

How Rich People Think on CBS News in Palm Springs, California

No views Feb 11, 2023 PALM SPRINGSIn this interview we discuss the differences in thinking between the socioeconomic middle class and world class, direct from my book, How Rich People Think, which has now sold over 500,000 copies and published in 7 languages. I did over 100 TV interviews during this media run, and it was quite contentious. The subject of money and wealth tends to upset a lot of people, probably due to the limiting beleifs with which most of us are raised.

Mental Toughness Podcast Episode # 1

If you’re an entrepreneur, athlete, salesperson or any other performer seeking better results, this podcast is for you. Taped in our podcast studio in the mainhouse of the historic Bona Allen Mansion, this weekly podcast delves into the details of psychological performance and how to use it as a competitive advantage. If you’d like to learn more about mental toughness, visit www.FreeMentalToughnessCourse.com #mentaltoughness #personaldevelopment

Mental Toughness and Emotional Motivation

What motivates people to sell? Beyond money, what’s their primary driver? This is the secret sauce of entrepreneurs and sales professionals. Watch this Mental Toughness Minute and tap your emotional motivators to move to the next level. And if you’d like to learn more about mental toughness, visit www.FreeMentalToughnessCourse.com #mentaltoughness #personaldevelopment

The Power of Empathy

As a lifetime seeker of all-things success, I’ve lived most of my life worshipping at the alter of the world’s greatest performers. I’ve written 12 books that focus on the subject of success or heavily allude to it. Now, after 30 years of chasing my dreams, combined with a 5-week, nearly fatal batttle with Covid-19, I’m reevaluating my philosophy. The word that strikes me hardest is empathy, and if I have exhibited it enough over the course of my life. I used to think so. Now I’m not so sure. Empathy is a life-changing behavior. Watch this video and see if

Mental Toughness for Entrepreneurs

My Mental Toughness Message to Struggling Entrepreneurs. After 35 years as an entrepreneur, I’ve learned some lessons, especially when it comes to mental toughness. It’s easy when you’re winning. It’s easy when the money is flowing like water. I’ve been there, and it’s a wonderful experience. But looking back at building businesses in 10 countries around the world over 35 years, it’s the failures I think about most. For as painful as they are, they are also what makes you mentally tough. There’s no way around it. If you’re an entrepreneur, watch this video. Especially if your in the thick of

Mental Toughness Secrets of Champions

This is a clip from my award-winning television show that aired on The Success Training Network in 2007-2008. The shows were all taped in a television studio in Dallas, Texas. The show, called Mental Toughness Secrets of Champions, won the 2007 Telly Award for best motivational show. This show proves my thesis that we’re all born with world-class mental toughness, it’s simply a matter of taping into it. Watch this episode as I make my case. #mentaltoughness #personaldevelopment #publicspeaking

Mental Toughness Miracle at Johnson & Johnson

I was speaking in Phoenix at Johnson & Johnson’s National Convention, and after I walked off stage I was approached by a Regional Business Director that was in the audience. He was a successful, tenured leader frustrated with his results. He explained that he thought he was a better leader than his team’s results indicated, and he wondered whether or not mental toughness training might be the missing link. It was a casual conversation that lead to a year’s long project now referred to as ‘The Mental Toughness Miracle’. Watch this video for the rest of the story. #mentaltoughness #personaldevelopment