#1 Reason Entrepreneurs Fail
In any rejection-heavy business/profession, the #1 reason people fail is not a lack of motivation. Years of psychological research shows that the true culprit is Approval Addiction; or the addiction to the approval of other people. Approval Addiction is an insidious emotional disease that often manifests itself when a person breaks out of the traditional work life in order to stake their claim. This is why entrepreneurs, salespeople, recruiters and others whose days consist of 99% rejection often leave these life-changing roles due to the emotional tidal wave created when addiction meets rejection. In the 1950’s, a psychiatrist in South Africa