In my 2004 book, 177 Mental Toughness Secrets of the World Class, I wrote about the world-class philosophy of “Never Say Die.” People ask about this all the time at book signings. Watch this short video (5 min) that explains the concept and how to use it to get what you want.

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2 thoughts on “Never Say Die…Until You Die!”

  1. 42 years!! Wow Steve that’s incredible man. Glad it’s finally happening for you! And Yes, never say die is the only way to pursue our visions with relentless laser focus until our dying day, absolutely. Love 177 Mental Toughness Secrets btw, been referring to it since 2010 so thank you for that.
    All the best, Nigel

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