Ryan Lochte’s Olympic Scandal


The Rio Olympic’s Swimmers Scandal has cast a dark cloud over what should have been a celebration. USA Swimmer Ryan Lochte, a 6-time gold medalist, and three younger swimmers decided to urinate on a gas station wall and vandalize the bathroom in Rio after a night of drunken debauchery. To add insult to injury, Lochte went on international television and claimed to have been robbed. Lochte made a cleverly concocted PR laced apology on the Today Show

in an effort to save his endorsement deals, but his sponsors wisely dumped him. Absent from the story: The US Olympic Committee, who says they will investigate. I’ve done 19 TV, radio and print interviews in the past few days regarding the story calling on USOC CEO Scott Blackmun to take action, but as I predicted, they have done nothing. Watch this short post on my mental toughness solution to this situation and I’ll look forward to your comments.


  1. Susan Burke says:

    I completely agree! Our kids look up to these athletes as role models. There must be consequences for their actions. And, I agree that losing endorsements isn’t enough – having to repay those business owners by working off the damage they did (and still paying for the damage as well) would send a much stronger message. They have the mental toughness to be great athletes. They need to also have the mental toughness to take full responsibility for their actions.

  2. Theresa says:

    Amen! Totally Agree!!

  3. Sheila Munoz says:

    Right on, Steve! I heard the interview with the Chairman of the International Olympic Team when he said, “boys will be boys.” My jaw almost hit the floor! No wonder our country winks at the actions of a presidential candidate, who is a proven liar over and over!