A few years ago I got a call from TIME Magazine. The reporter said; “were doing a story on you, and I want to know how you make people mentally tough in your speeches and seminars?” I was shocked. After all, this was TIME magazine, and I expected a better question from such a credible source. I’ve shared my response to this reporter with audiences around the world in my live events, and today I decided to share it with you via video. If you’re a coach, parent or mentor of any kind, you’re going to want to watch this short video. (4 minutes) You have my permission to use the answer with your clients, kids and mentee’s. I’ll look forward to your comments.